8/3/2023 0 Comments Supreme cool pics![]() ![]() It drove up the resale value of said items in sometimes astonishing ways (at its price height, the brick was going for $1,000 on eBay) gave birth to private chat rooms and Reddit threads where Supreme-ites shared intel on what was coming when and why a complete set of 248 Supreme skate decks sold for $800,000 at Sotheby’s in 2019. It’s what made them stand in line (or even camp out) for hours to snatch up a limited run of hoodies or a Damien Hirst skate deck or - famously - branded bricks. ![]() “Supreme’s ownership chose mass distribution over remaining a veblen good,” Web Smith, the founder of 2PM, a newsletter on media and commerce, tweeted (a Veblen good being a product that increases in desirability even as it increases in price, given its aura of exclusivity).Īfter all, among other things, Supreme was built on the principle of scarcity.
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